During my short time as Social Media Manager at Rock Chic Vintage, a pre-loved clothing shop in Mantua, OH, I had devised a plan to spruce up their social media in a way that would better capture and grasp not just a wider audience, but their audience. With a specialization in clothing trends from the 80s and 90s rock and punk scenes, I wanted to make sure that the visuals used captured this essence, and defined our audience as “Rockstars”. Life is their stage, the clothes they wear their outfits to rock it. Everyone deserves a rockin’ fit to stunt through the day in, and feel confident doing it.

My plan was going to be a multi-faceted buildout of the Rock Chic Vintage brand. I had compiled data through researching other businesses within the Vintage Clothing space, big names like 2nd Street Vintage, and noted what strategies and posting styles they were doing, what trends they were following, etc. With this information, I had crafted a plan to take bits and pieces from other successful strategies in the industry, spin it to our aesthetic and branding, and build out the company into something bigger than just Mantua, bigger than North-East Ohio, and eventually bigger than the USA itself.